微软:下世代主机能卖10亿台!!



Microsoft: Over 1 Billion Next-Gen Consoles Will be Sold
"Most industry experts think the next generation will get upwards of about 400 million units."

微软:下世代主机能卖10亿台
“大多数业界专家认为下世代最多卖4亿台”

Microsoft believes there will be over 1 billion lifetime sales of next-generation consoles, and is also hoping to break the 100 million sales mark for Xbox 360s in the next five years.

In an interview with OXM, the company's senior vice president of Interactive Entertainment Business Yusuf Mehdi explained that the consoles' broad multimedia focus would help them transcend the sales figures traditionally seen by consoles.

"Every generation, as you’ve probably heard, has grown approximately 30%. So this generation is about 300 million units," he shared. "Most industry experts think the next generation will get upwards of about 400 million units. That’s if it’s a game console, over the next decade.
"We think you can go broader than a game console, that’s our aim, and you can go from 400 million to potentially upwards of a billion units. That’s how we’re thinking of the Xbox opportunity as we go forward."

Despite this, Mehdi went on to say he's hopeful the Xbox 360 will break the 100 million unit sales mark within the next five years, and confirmed that the company has a number of ideas to help make this happen.

"We believe over the next five years we can break a 100 million unit installed base," he explained. "That’s something we’re shooting for, it’s not a financial plan as such, it’s just rough numbers if you will.

"To sell another 25 million, half of those will probably come from replacements, but half will come from new buyers. And the way we’ll break into those segments is by hitting new price points, getting new classes of entertainment to come with the Xbox, and breaking into new customer segments. So you’ll see the Xbox 360 continue to exist, even as we launch the next generation Xbox One."

MS相信下世代主机能卖出10亿台,并希望XBOX360能在5年突破1亿台的销售(目前0.76亿)。

在OXM的一次采访中,MS高级副总裁Yusuf Mehdi解释说,聚焦于更广阔的多媒体领域能帮助主机创造更高的销量。

“你所听说过的每一代主机,都能有大约30%的增长。所以这一代的销量是大约3亿台”他说道,“大多数业界专家认为下一代主机最多卖4亿台,我认为如果这仅仅只是游戏主机的话,这确实是它们10年的销量”

“但我们认为你远可以做的比仅仅是游戏的主机更宽广,这就是我们的目标,所以你们可以把4亿台的预期提升到10亿台。这也是我们对XBOX当前机遇的想法”

除此之外,Mehdi 期待XBOX360能够在五年内达到1亿台的销量里程碑,并指出MS已经有许多点子来促使这一目标完成。

“我们相信下一个五年我们能达到1亿装机量(XBOX360),这是我们正在努力的目标,虽然不是财务目标,但是我们要向这一目标努力。”

“想要再卖出0.25亿台,其中一半可能来自于旧机器更新换代,另一半来自于新购买者。我们会有很多活动来吸引新的消费群体,所以你们能够看到即使在X1发售后X360仍然能继续存在下去。”

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